Define the setting
Choose studio, architectural, or lifestyle references. Set the palette and leave space for product detail and campaign copy.
PRODUCTS / Backgrounds & scenes
Build a world around the garment.
Explore background directions for AI fashion images, from a clean studio to a distinctive brand setting. Plan light, perspective, and color together so the product belongs in the scene.
Discuss your image requirements
05 / BACKGROUND & LIGHTA thoughtful process.
From source image to a clear direction and review criteria.
Align light and perspective
Describe light direction, shadow softness, camera height, and floor contact to connect the model with the setting.
Review the collection together
Plan to check edges, shadows, scale, and color across images. Record scene rules to carry into each new view.
THE IMAGE REVIEW CHECKLIST
One visual world. Across the collection.
- Brand setting
Define studio or location references, palette, composition, and space for campaign copy.
- Light & perspective
Match light direction, shadow softness, scale, and floor contact to the subject.
- Collection consistency
Record background rules and review edges, color, and shadows across each product view.
Before you begin.
How do I define the visual direction?
Start with model references, a brand mood, and the channels where the images will appear. Bring these together with your product details in a clear project inquiry.
How should I use these references?
Use the images to compare model presence, styling, light, and composition, then identify the details that suit your collection.
Which reference should I start with?
Use a clear image of the actual product. Note the details to preserve, the changes you want, and the brand references that should guide the result.