Start with the garment
Add a clear reference and note the seams, logos, fabric texture, and fit that must stay recognizable.
PRODUCTS / AI model photography
A new face. The same garment story.
Explore an AI model direction for your existing fashion photography. Choose a presence, styling, and mood that fit your brand, with product detail guiding every decision.
Discuss your next image
01 / AI MODEL DIRECTIONA thoughtful process.
From source image to a clear direction and review criteria.
Choose your brand direction
Select a model reference, background, and composition that reflect the visual language of your collection.
Define the image review
Plan to compare future outputs with the source for garment shape, color, anatomy, and edges. Record retouching needed before use.
THE IMAGE REVIEW CHECKLIST
A brand-led image. A product-first review.
- Garment detail
Document the seams, texture, color, and fit that should be checked against the source.
- Brand direction
Align model presence, styling, lighting, and backdrop around one visual language.
- Review & retouching
Set criteria for future outputs and note local corrections before publication.
Before you begin.
How do I define the visual direction?
Start with model references, a brand mood, and the channels where the images will appear. Bring these together with your product details in a clear project inquiry.
How should I use these references?
Use the images to compare model presence, styling, light, and composition, then identify the details that suit your collection.
Which reference should I start with?
Use a clear image of the actual product. Note the details to preserve, the changes you want, and the brand references that should guide the result.